| Interest, fun, inner pictures and restlessness drive and motivate me to a constant examination of different things. All of them focus on the visual presentation. Art and culture represent elusive moments; in contrast marketing and media management mean a focused presentation of values and visions. Based on theses approaches I try to realise ideas and concepts in own projects: | ![]() |
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Definition of the brand identity for the brewery G.A. Bruch GmbH (2007/2008)The brewery G.A. Bruch is the second largest brewery of Saarland offering ten different kinds of beers. The company is managed in the 8th generation and aspired a brand relaunch in 2008. After a detailed analysis of the current brand identity it was rejuvenate and adapted to new company goals. Furthermore the brewery got a new modern version of its logo which is now used on the new homepage and a new sort of beer.
Gruner+Jahr Case Competition 2007Within the topic “The Stern, moves” our team created a trendsetting full-video format for the web tv offers of stern.de and presented it at the jury of Hamburg Media School and Gruner+Jahr.
Concept and layout of a private wedding magazine (2009)For friends I designed a wedding magazine giving all friends and relatives a chance to congratulate the bridal couple. The main focus lied on the combination of European and Asian graphical elements.![]()
Design of business card and notepaper (2009)Showing who you are on 3.5" by 2" ? Designing an appealing business cards for a corporate consultant and member of board of management takes decisions on the right way of communication. I used clear colour, distinct forms, and a sans-serif font to show reputation, knowledge, and trust.
Music clip "Asia loves to dance" (2009)During some trips in China and Japan I watched people dancing in public areas. In China most people danced in the early morning hours despite very cold temperatures. I also liked the idea that older persons get together and have fun.. Competition: Production of a cinema commercial for the radio broadcast station Radio Salue (2008)For the radio broadcast station Radio Salue our team created a 30-second advertising clip which should be shown for six month in cinemas in the Saarland. Therefore we developed a concept and presented it to the jury. Then we produced the clip ourselves – from camera, moderation / off text, cutting and post production of the video material. This is the winner of the competition:Internship at the internet TV production orga.TV at the Saarland University (2007/2008)orga.TV is the internet tv of the Saarland Universtity organized by students which broadcast weekly 30 minutes live. During the winter semester 2007/2008 our team relaunched the tv station by using a new logo and a corporate design.Reportage of the national meeting of student organisation MTP-Marketing between theory and praxis e.V. (2006)The 25th anniversary of the student organization MTP-Marketing between theory and praxis was celebrated 2006 in Saarbruecken. To organize this event with more than 300 students from Germany the office in Saarbruecken produced an advertising clip for which I was responsible. Which events, workshops, and party’s took place in four amazing days was also captured in this screen report. |
